![]() The app uses an algorithm to surface content that users are likely to engage with. While both TikTok and YouTube Shorts are built for quick, bite-sized content, there are some critical differences between them. On the other hand, YouTube Shorts is a new feature of the YouTube app that allows users to create and upload short videos - up to 60 seconds in length - directly to YouTube. It’s designed for users to create and share 15-second videos, although some longer formats are available. TikTok is a social media platform built around short videos. ![]() How do these platforms differ from each other? How They Differįirst, let’s start with the basics. We break down the pros and cons of each platform, how they work, and their differences so you can make an informed decision about where to put your time and energy. Do you go with the well-established YouTube or take a gamble with the new kid on the block, TikTok? With so many platforms to choose from, it can take time to know which is right for you. However, figuring out which social media platform is best for your short-form video content can take time and effort. Right now, video content is taking over popular culture, and it’s a smart marketing strategy to get in on it.
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